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GainesvilleScene
nicky-romero-crowd-hd-wallpaper-picture-ultra-music-fest-2013-wmc-miami
Music + Nightlife 9

The Motives Behind the Ultra Movement

By Ashley Lombardo · On April 7, 2014
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Ultra Music Festival has arguably become one of the most influential, widely known music festivals in the world. By giving individuals of all backgrounds, ethnicities and lifestyles a chance to come together to share in a collective experience, essentially, to “get loose when the beat drops,” the EDM movement has spread like wildfire and is truly embedded in our millennial culture. It is without a doubt that electronic music is the defining genre of our generation. Along with this reality, we must accept the various stigmas associated and seriously ask ourselves if we agree with the direction the movement is headed. Does EDM create a dangerous environment or a stimulating wonderland without inhibitions?

Ultra.crowd_.day_.Rutger.Geerling

Via: 303 Magazine

What used to be known as techno has had an identity makeover, with added momentum from visual innovations like projection mapping and state-of-the-art LEDS, and just like Tai in Clueless, it is now acceptable to the mainstream. By breaking out of the underground, the higher the number of people attending these events can only lead to greater proportions of drug use, crime and accident. No longer existing illegally in barns and basements, among other exotic locations, raves have become massive festivals and now take place in stadiums and more specifically, areas like Bayfront Park, capable of holding thousands of people. With so many fest-heads, the odds of avoiding incident aren’t in your favor.

After attending Ultra two years in a row, I felt that last year was too crowded and decided to sit this one out. Instead, I increased my marginal utility by spending some time watching the Ultra live feed in place of studying for Microeconomics. What I saw was standard for modern rave culture; carnivalesque costuming and extravagant outfits with pasties and tutus and fluffies, neon bras, fairy wings and body paint, creepy Vicks soaked Kandi masks, LED gloves, colored contacts, flags representing respective homelands or frats or whatever else, rage bros hunting for rave booty, half-naked rave hoes, rage sticks, rage faces and everyone just harmoniously raging balls. I even saw a raging tube of toothpaste and a raging Jesus, who proudly held up a sign saying “Jesus Loves Ultra.”

toothpastemanultra

Via: blogs.miaminewtimes.com

To be honest, I’m not sure how the very mystical Jesus would feel about what happens at Ultra and festivals like it. Because what is not projected on the live feed is strikingly unpleasant. In the background near the grime soaked Port-O-Potties youths are sweating, slumped over in neon getups, strewn across the curb at risk of overdosing. Seeing this definitely destroys the fantasy.

But how is it fair to generalize an entire festival by the irresponsibility of a few individuals? In part, it is due to the fact that the link between EDM and drugs is so strong that it seems almost necessary to indulge to get the full experience. But the blame for this common misconception falls on whom? Is the truth about the power of the music minimized by repetitive lyrics asserting how hanging with Molly is more fun than spending time with sober Sally? Perhaps the event is just an excuse to justify using drugs for those who will do them regardless.

In rave culture today, promotional strategies are put in place to create the persona of those “big deal” performers, infecting self-proclaimed Kandi kids and PLUR warriors with a serious case of FOMO that causes a frenzy of fucked up priorities. PLUR (Peace, Love, Unity, Respect), the idealistic philosophy at the center of the movement, has left the building and been replaced by entitlement and a complete disregard for the inherent worth of another human life. Yes, I’m talking about Erica Mack, the twenty-eight year old female security guard who was trampled by a stampede of soul-less Insomniacs. Suffering severe brain hemorrhaging, a broken leg and seen with blood pouring from her ears, Erica Mack was reportedly forced underneath a chain-link fence when the stampede of people entered into the festival without tickets.

Screen Shot 2014-04-07 at 10.37.11 AMTwo years ago, Ultra brought with it the girl who publicly romanced a tree. That was hilarious, and kind of cute. This year, Ultra brought the girl who urinated on the face of an unconscious man (parallel to our own Gainesville Pee-er, what’s with the all the golden showers lately?) and the frantic, mob-like behavior that left an innocent woman in critical condition. Fortunately, from the aggressive crowd, twenty-two people were arrested for the attack, according to the Miami Herald.

Because of this and incidents like it, Miami Mayor Tomas Regalado is attempting to deny a permit for next years festival. Despite the intensive security, entry searches and implemented safety measures, injuries and fatalities are still occurring. But what is it all for?

Risk is not the only issue that has developed due to the growth of EDM’s popularity. Profit margins, ghost-producers, pre-recorded sets and other changes have commercialized EDM and taken it in a different direction. No longer do we see an artist spinning vinyl records on a turntable with a crossfader, the crowd isn’t as concerned with getting lost in the music and absorbing good energies, but instead clawing their way to front to get a Snapchat of a famous headliner. If a person is willing to spend hundreds of dollars to see artists simply because their value is assumed based on the high price, they are losing sight of the purpose of the movement: harnessing a true connection with the music.

tumblr_m9wddydmVY1repfkwo1_1280

Via: tumbler.com

Mayor Regalado also needs to consider that it wasn’t festival ticket holders who assaulted Erica Mack, but citizens of Miami. When it comes to attending festivals as big as Ultra, be smart when making decisions and look out for yourself as you would in your daily life. Remember that just because you’re in a fenced off fantasyland, you still only have one life. Have a plan; avoid less crowded stages and aggressive faces. And don’t ever be that guy, you know, the one that everyone is trying to steer clear of because he looks like he can chew through metal. In truth, EDM needs to rediscover the meaningful message behind the music and the culture, instead of getting as fucked up as possible and doing it just to be able to say you did. Amongst all the negatives and positives, we will forever drop the funky beat.

Featured photo courtesy of: UltraMusicFest

dance musicEDMErica MackfestivalsGainesvilleSceneMiamiMiami HaraldTomas RegaladoUltra 2014UMF
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Ashley Lombardo

Ashley Lombardo

Fear and Loathing in Gainesvegas.

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  • Larry

    Microeconomics? Really so ur a freshman? It’s people like u who focus on negative things that ruin the opportunity for others to enjoy a moment.

    • Slightly Kinder Deadmau5

      Its people like you who don’t understand what’s fundamentally wrong about what “EDM” has become. Stop spewing nonsense and spread some good vibes instead will ya?

      • Larry

        There are certain things that cannot be changed, positive situations come with negative ones. All I see here are people who want to focus on the negative “vibes”. I have no right to tell someone whether they will enjoy a concert or how a concert it, it’s for them to expierence on their own. I don’t undermine any type of music, and concert. We can only be responsible for our actions. My point is with the media being the way it is and articles being published like this bad word gets around about how bad EDM is. The main problem with EDM stems with judging. Media groups together concert goers as an entire group of drug abusers and maniacs, people who like other music think EDM is about drugs, even people in the EDM culture bash each other. Articles like this make EDM look worse. I go to concerts because I love the music, I’ve loved the music for a long time, do I get annoyed at certain tendencys that have developed, certainly but I don’t “not go” because I’m above it. Why let others ruin ur time?

        • Ashley Lombardo

          Larry, I am not trying to focus on the negative, but instead generate discussion in order to make positive changes. I think that by ignoring the issue, we only continue to support a false reality that leads to more fatalities. It has never been a secret that EDM is associated with drugs, and I don’t think people should avoid festivals entirely. I deeply love music and the festival experience. I don’t blame EDM for drug use. I am a member of the culture that believes change is possible and I wrote this article because I don’t like reading about death and injury. It’s not about allowing others to ruin your time, it’s about the fact that what’s been happening is undoubtedly bad and takes away from the experience. I agree that we are all responsible for our own actions and I attempted to make a distinction against generalizations. I appreciate that true music lovers like you still exist, and I understand your point, but I think you misunderstood mine. Also, I am not a freshman.

          • Dan the man

            Does no one realize all the concerts of other music genres actually have more drug use, violence, overdoses etc etc? Really hip hop concerts? Shootings are better? Wait heavy metal? Mosh pits with people on all kinds of violent drugs? Oh Woodstock types… Hippies on LSD and multitude of others? Give me a break, do research. This music scene is far better than any others .

          • Horatio

            So hip hop concerts = shootings, metal shows = violent drugs, and for whatever unspecified reason, the EDM scene is just “better” ?? Ok.. I think you missed the point here. This article isn’t saying that one music scene is superior to another – everyone is entitled to their own preferences.. The point of the article is that EDM is relevant to our current generation, attracting tons of people, and a lot of controversy comes along with that. Do your own research before making false assumptions and generalizations.

  • Larry

    And the girl making out with a tree was kind of cute? Is anyone else reading this?!??

  • slimes

    Well written! What we’re really hoping for is the scene to grow up and mature, but as long as Ultra’s pitched to youth as a theme-park that you’d literally have to be blind to want to miss, I feel the spiritual thing will be lost to a generation of stimulus junkies riding one peak to the next, without any deeper meaning.

  • John Doe

    This article is honestly weak.

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