Gainesville’s Best Boutique Goes Online
Before I discovered Wolfgang, I would scroll through Instagram, drooling over pictures of WeWoreWhat’s newest felt choker necklace or the luxurious metallic fabrics released in the Balmain H&M collection, envious of the fashionistas of Manhattan or Hollywood who had such easy access to the newest trends.
But where could I buy the romantic lacy dresses reminiscent of For Love and Lemons or Free People?
Classic Gainesville, where neither manbuns nor the season’s trendiest bikinis were amply supplied. The struggle continued, and I kept my shopping limited to hometown mall binges and wearing an uncool amount of Norts and date function t-shirts.
But toward the end of my college career, I ventured west down University Avenue and stumbled upon Wolfgang.
My love of fashion was brought back to life.
Yes, just a quick jaunt towards downtown and you’ll find the real eclectic gems that Gainesville has to offer: acai bowls at 3Natives, lavender lattes from Karma Cream, handmade one-hitters from Modern Age Tobacco and, most importantly, incredible clothing from Wolfgang.
Wolfgang’s whitewashed brick interior coupled with its fresh, friendly atmosphere are like that of a New York City retail showroom, but without the absurd prices.
Basically, Wolfgang is any trendy female’s best kept secret.
Reflective Quay sunglasses? Light wash high-waisted jeans? Desert-tone dresses? Neoprene bikinis? Lace-up body suits? Wolfgang has it all. It’s the first (and only) store where you can find interesting designs and unique looks.
The store carries more individualized pieces that suit me more than the cookie cutter style. There’s really no scarier feeling than dropping $80 on a gameday outfit that you might catch five other girls wearing at the Sigma Chi UF/FSU pregame, naw mean?
Now don’t get me wrong, the store is not just a sorority girl’s paradise. It’s a haven for fashionable women who appreciate the tasteful touch of a small indie boutique. Their clothes are versatile and have widespread appeal.
Music to my well-clad ears, Wolfgang is going completely viral this week.
Wolfgang owner, Matthew Turner, is expanding his vision and bringing his impeccable fashion taste to women all over the world through an online store.
The store’s amazing selection will be available on their new website and will include higher-end luxury pieces and more fashion-forward items that are not available in the Gainesville shop.
Yes, that means you can stop ordering ill-fitting Tobi outfits and shop at Wolfgang from the comfort of your own room or the quiet of Lib West. It also means that after you’ve graduated, you still have access to the one-of-a-kind looks from Wolfgang.
So, stop drooling over the Cali fashion scene and be the first to shop the new site today. Guaranteed you’ll be the trendiest girl in Gainesville and beyond.